On Wisconsin

For some reason, I thought Wisconsin's slogan was always "Forward." But that's a motto. I don't know what the difference is.

Anyway, Governor Doyle, et al, enlisted a company to come up with a new state slogan for the Department of Tourism. What'd they come up with? This:

"Live like you mean it." It reminds me of a Killers song. And what's with that dude doing a cartwheel?

Creative? Not really. Catchy? Meh. Scrutinized by the public majority? Oh, you betcha.

Check out what Milwaukee Journal-Sentinel columnst Jim Stingl has to say about the new slogan:New state slogan raises ridicule to a sport.

What was wrong with the old one, "Life's so Good?" Why fix something that's not broken. Not that that one took much either. Besides, the Department of Tourism already laid off all of the meet-n-greeters at state border visitor centers.

But wait a tick -- this isn't the first time that slogan has been used. Back in 2005, Bacardi came up with a marketing scheme based on that same phrase. Fitting I suppose, since we're known as the state of drunks.

Here are a few examples of other potential slogans I've found on different message boards, or heard on the radio during "Kramp & Adler" on 102.1.

-Wisconsin: The other white state.
-Eat cheese or die.
-Wisconsin, where it's always windy because Minnesota blows and Michigan sucks.
-I love dairy air./Smell our dairy air.
-Honk if you love cheeses

And, my favorite:

-Wisconsin: the state shaped like an oven mit.